Dyson's Innovation

Struggling throughout 5 years and 5127 prototypes later, Sir James Dyson had succesfully invented the world first bagless vacuum cleaner ---Dyson G-force.

1. What were their Unique Value Proposition? (Unique Value Preposition)

All of Dyson’s vacuums use a dual cyclone technology. This allows the vacuum to maintain its suction power and not clog up.

2. What were their Pain Points? (Need)

People need to replace the dust bag everytime when its full with dust after vacuuming and it is troublesome when the clogging of dust bag leads to the loss of suction while cleaning.

3. What were their approach in solving the need? (Approach)

Dyson bring away traditional vacuum cleaner bag with cyclone technology which eliminate replacement of dust bag and allowing continuous suction.

4. What were benefits of their approach? (Benefit)

The Dyson G-force vacuum cleaner has impacted many people’s lives throughout the world. With the invention of the Dyson vacuum cleaner, these duties have become much easier.

5. How did they differentiate their Innovations from their competitions? (Competition)

Dyson G-force is the first ever bagless vacuum cleaner in the world. Instead of vacuum cleaner bag, it replaced with the futuristic design which the ‘clear bin’ that attached on the vacuum cleaner while improved the continuous suction performance of the vacuum cleaner.

I bet every lady loves the innovative Dyson Supersonic hairdryer. With its new kind of hair care technology, it become a luxury hairdryer and people treat it as a perfect valentine gift or birthday gift for the loved one. I do hope one day I can own a Dyson hairdryer too! What makes the RM2000+ Dyson hairdryer different from my RM60 Panasonic hairdryer? The answer is innovative.